Tests – My Most Valuable Tips

How to Test Pay Per Click (PPC) Ad Copy

2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.

Affecting the general paid search performance are various elements. And one the elements affecting paid search performance is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.

The What and How in Testing:

A lot of elements can be used when conducting a test in your Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And for this article, the focus will be on the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. For example, think that you are selling home electronics and try these following scenarios:

Number 1 Title Test: KeyWord Electronics:

Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Home Electronics:Title Test2

Putting the most searched term and highly profitable keyword in your title are tired. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.